Influencer Intelligence
Influencer Intelligence
Track influencers promoting your brands and competitors.
Influencer Intelligence identifies and tracks social media influencers who are creating content related to your tracked brands. It surfaces influencer handles, estimated reach, engagement rates, posting frequency, and the sentiment of their content. You can build influencer lists per brand for campaign planning or competitive monitoring.
Influencer data is collected during the same runs as ad and mention data. New influencers are identified when their content matches brand keywords. Engagement and reach estimates update with each collection run.
Select the brand you want to research from the brand dropdown.
Browse the influencer list — sorted by reach by default.
Click an influencer to see their recent brand-related posts and sentiment.
Use the Add to List button to curate influencer shortlists for campaign proposals.
Filter by sentiment to find advocates (positive) and detractors (negative).
Influencer marketing is a core part of most brand campaigns in Southeast Asia. Knowing which influencers are already talking about a brand — organically or via competitor paid deals — gives your agency a major advantage in campaign planning.
- Detractors (negative sentiment influencers) are as important as advocates — they signal reputation risk.
- Cross-reference competitor influencer lists to find untapped partnership opportunities for your clients.
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