Competitors
Competitors
Define competitive relationships and benchmark brand performance.
The Competitors page lets you define which brands compete against each other. Once a competitive relationship is established, the platform compares ad spend, SOV, sentiment, and ad volume across competitors and surfaces the differences in dedicated comparison views.
Competitor relationships are set up manually. Once set, comparison data is calculated automatically every time new ad data comes in. The benchmarking charts update after every collection run.
Click 'Add Competitor' and select the primary brand (usually your client).
Select one or more competitor brands to benchmark against.
View the benchmarking charts — spend trend, SOV, ad volume, and channel mix side by side.
Use the time range selector to compare a specific campaign period.
Navigate to Compare for a deeper side-by-side analysis.
Clients always ask 'what is our competition doing?' This feature turns that question into a data-driven answer with trend charts, spend comparisons, and creative counts — ready for any client presentation.
- Add all major players in a category, not just one competitor, for a complete SOV picture.
- Use the Competitors view before every client quarterly review.
Related Articles