Dashboard
Dashboard
Your real-time command centre for all brand activity.
The Dashboard is your home screen. It shows a live overview of all tracked brands including total active ads, estimated ad spend, channel distribution, trending topics, recent news mentions, and AI-generated narratives that summarise what is happening across your portfolio right now.
Data refreshes automatically every time you open the page. The AI narratives re-generate whenever new ad or mention data comes in from the background collectors. The Trends Backfill button manually triggers a re-calculation of trend data for the last 30 days.
Select the brand you want to focus on from the brand selector at the top.
Read the AI Narrative card — it summarises the most important changes in plain language.
Check the Channel Distribution chart to see where your brand (or a competitor) is spending most.
Scroll to Recent Mentions to spot breaking news or social activity.
Use the Trends Backfill button (clock icon) if charts look stale after importing historical data.
Agencies manage multiple brands simultaneously. The Dashboard eliminates the need to jump between tools by aggregating the most critical signals into a single view that can be reviewed in under 2 minutes.
- Pin the Dashboard as your browser homepage for instant morning briefings.
- The sentiment colour coding (green/yellow/red) gives a quick health check without reading numbers.
- AI Narratives are generated per-brand — switch brands to get a different narrative.
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