Alerts
Alerts
Get notified the moment something important changes for your brands.
Alerts monitor your tracked brands for specific conditions and notify you when those conditions are met. You can create alerts for: new competitor ads detected, sentiment dropping below a threshold, ad spend surging above a level, new mentions containing specific keywords, or any brand entering a crisis state.
Alerts are evaluated after every collection run (every 6 hours) and in near-real-time for crisis signals. When a condition is met, you receive an in-app notification. If SMTP is configured, you also receive an email. Alerts can be snoozed or muted.
Click 'Create Alert' and select the brand to monitor.
Choose the alert type: New Ads, Sentiment Drop, Spend Surge, Keyword Mention, or Crisis.
Set the threshold (e.g. sentiment below -30, or spend above ₱500,000).
Choose delivery method: In-app only, or In-app + Email.
Save — the alert is active immediately.
View triggered alerts in the Alerts feed with a direct link to the triggering data.
Competitive landscapes move fast. A competitor can launch a major campaign overnight. Alerts mean your team is never caught off-guard — you know before your client does, which is exactly where an agency should be.
- Create a sentiment alert at -20 as an early warning and a second at -40 as a crisis alert.
- Keyword mention alerts are useful for tracking PR crises by monitoring brand + negative terms.
- Set up email alerts for your most critical brands so you catch signals even when not logged in.
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