Crisis Monitor
Crisis Monitor
Detect, track, and manage brand reputation crises in real time.
The Crisis Monitor detects when a brand is under reputational attack based on a combination of signals: rapidly declining sentiment, surge in negative mentions, high-urgency keyword matches, and social virality indicators. When a crisis is detected, a banner appears at the top of every page and the Crisis page shows the full context: what is happening, which content is driving it, and a timeline of escalation.
Crisis detection runs continuously — evaluated every 15 minutes on incoming mention data. A crisis is declared when the AI detects a sustained negative signal that meets the crisis threshold. The banner appears immediately across the entire dashboard. Crises are automatically resolved when signals return to normal or manually resolved by your team.
When a crisis banner appears at the top of the screen, click it to go to the Crisis page.
Read the AI crisis summary — it describes what is happening in plain language.
Review the timeline to see when the crisis started and how it has escalated.
Click through to individual mentions to read the source content.
Use 'Manage Crisis Keywords' to add specific terms that should trigger crisis detection for this brand.
Mark the crisis as Resolved once the situation is under control.
A brand crisis that goes undetected for 24 hours can cost a client millions. Real-time crisis detection that is visible to the entire agency team ensures the right people are alerted immediately and can begin stakeholder communication before damage compounds.
- Add brand-specific crisis keywords (e.g. product names, executive names) to improve detection accuracy.
- The crisis banner is visible on every page — you will never miss it even if you are working in another section.
- Pair Crisis Monitor with email alerts so you are notified even when not logged in.
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