πŸ”Ž Demo mode β€” exploring a live snapshot of sample data. Changes aren’t saved.

Brand Comparison

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Brand Comparison

Deep side-by-side comparison of any two brands.

What it does

The Compare page lets you select any two tracked brands and view them side by side across every metric: ad volume, estimated spend, channel mix, sentiment score, top keywords, and recent ads. It is designed for building client presentation slides and competitive pitch decks.

When it updates

Compare pulls live data at the time you open the page. Select brands and a date range and the comparison loads instantly from cached data. No additional collection is triggered.

How to use it
1

Select Brand A (usually your client) from the left dropdown.

2

Select Brand B (the competitor) from the right dropdown.

3

Set the date range for the comparison period.

4

Review the metric cards at the top β€” ads, spend, sentiment, and mentions.

5

Scroll down to see channel distribution charts and recent ad samples for each brand.

6

Screenshot or export for use in presentations.

Why it exists

One-on-one brand comparisons are the most common request in client meetings. This page produces that comparison in seconds rather than hours of manual research.

Pro Tips
  • Compare the same two brands across different time periods to show campaign impact.
  • The sentiment delta between two brands is often the most striking slide in a pitch deck.